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Having the perfect Web site is of little value without a steady
stream of relevant visitors. Businesses use a variety of strategies
and medias to get visitors to their Web sites, but for the majority
of businesses, the most cost effective way to drive relevant traffic
to a Web site is Internet marketing.
Of the many possibilities, GeneralWebs.com offers the two most effective
online marketing methods, Classical Search
Engine Optimization and Pay-per-Click
Promotion. GeneralWebs.com recommends a balanced combination of both
methods to provide the greatest flow of relevant traffic to any Web
site.
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Search
Engine Optimization and Submission.This method of marketing uses the Internet's major
search engines and directories to drive traffic to a site. Its
ultimate success depends on the density of competitive Web
sites, the way visible and invisible information is presented
on the Web pages, and the importance of sites that link to it.
The combination of these to factors can determine whether a
site appears on the first or the fiftieth page of search
engines' natural results. In practice, only sites that appear
on the 1st or 2nd page will receive measurable
traffic. |
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GeneralWebs.com has been providing effective Search
Engine Optimization services for the past 5 years. We
understand the "tricks of the trade" and closely track and use
the industry's best search engine optimization practices.
Methods that may have been effective just a few years ago can
cause a site to be banned by search engines/directories today.
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GeneralWebs.com follows a
process to optimize Web sites for search engines that includes
wise selection of keywords, site-wide integration of keywords
in text messages , thoughtful development of meta tags and
page titles, and hand submission to leading search engines and
directories. |
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The advantage of search
engine optimization is that after a site achieves good results
across leading search engines, the cost of maintaining that
position can often be relatively low. The disadvantage is that
there is no guarantee that acceptable results (i.e. 1st or 2nd
page) can be reasonably achieved, particularly in competitive
markets. |
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Pay-Per-Click Promotion Unlike Search Engine Optimization, Pay-per-click
promotion is highly predictable, but requires a continuing and
sometimes costly investment to maintain. |
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With pay-per-click,
keyword phrases are registered with several providers of this
service, and bids are made on keywords. If a bid is of
sufficient size to place a keyword phrase in the top 3-5 bids,
then its Web site can be featured on the first page of most
major search engines. If the featured link is actually clicked
by the user, the site owner is automatically charged an amount
related to the search term's bid value. Search engines
annotate pay per click listings as "Sponsored Listings". |
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GeneralWebs.com provides a
service to set up and manage pay per click accounts for its
customers. We have tools that enable us to generate hundreds
of relevant keywords and submit them to the leading
pay-per-click providers including Overture and Google Ad
Words. |
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